2026-08-13 12:02:42

Roger Federer has reportedly lost his billionaire status just days after turning 45 – after a dramatic plunge in the share price of the Swiss sportswear company in which the tennis great holds a multimillion-dollar stake.

The 20-time Grand Slam champion had been valued at $1.1 billion by Forbes after joining its billionaire ranks last year, with his fortune built through prize money, lucrative endorsement agreements and his investment in On Holding.

But the company’s shares fell about 19 per cent on Tuesday (11.08.26) after its second-quarter sales missed market expectations, pushing Forbes’ estimate of Roger’s fortune down to $952.4 million.

The fall came after On reported second-quarter net sales of about 850.4 million Swiss francs – approximately 28 million francs below expectations of about 878.4 million francs.

Despite sales increasing compared with the previous period, investors reacted to the figures by sending the company’s shares sharply lower.

Roger became involved with On in 2019 after learning about the Swiss company through his wife, Mirka Federer, who had been wearing its trainers.

He subsequently contacted founders David Allemann, Olivier Bernhard and Caspar Coppetti and acquired an equity stake.

His involvement extended beyond being an investor, with Roger working with the company on tennis footwear and lifestyle products, including the development of The Roger shoe.

Forbes previously estimated his stake at about 3 per cent, valuing it at more than $375 million when it declared him a billionaire in August 2025.

On had floated on the New York Stock Exchange four years earlier.

The latest fall in On’s share price wiped at least $52 million from Roger’s estimated personal fortune on Tuesday, according to Forbes, taking him below the $1 billion threshold.

The financial setback comes during a year in which Roger has continued to maintain a presence around the sport he dominated for more than two decades.

Last month Roger returned to Wimbledon, where he watched play from the Royal Box at the All England Club. The Swiss former world No 1 has returned to SW19 every year since retiring from professional tennis in 2022.

Wimbledon remains particularly associated with Roger’s career. He won eight men’s singles titles there – a record – with his victories forming part of the 20 Grand Slam singles crowns he collected during his 24-year professional career.

Five of his Wimbledon titles came consecutively between 2003 and 2007.

Roger won 103 tour-level titles and spent 310 weeks as world No 1, including a record 237 consecutive weeks at the top between 2004 and 2008.

He also won 28 Masters 1000 titles and six ATP Finals crowns.

His career included the celebrated rivalry with Rafael Nadal and Novak Djokovic, with the three players dominating men’s tennis across much of the 2000s and 2010s.

Roger earned almost $131 million in career prize money, according to Forbes, but his commercial earnings substantially exceeded what he made on court.

Forbes estimated endorsements, appearances and other business activities generated about $1bn before tax and agents’ fees during his playing career.

One of his biggest commercial moves came in 2018 when he left Nike after a long association with the American sportswear company and signed a 10-year agreement with Uniqlo reportedly worth $300 million.

His other long-running commercial relationships have included Rolex and Wilson, while his endorsement portfolio during his career also featured Credit Suisse, Lindt, Gillette, Barilla and Moët Chandon. Forbes said Roger was the highest-paid tennis player in the world for 16 consecutive years and earned an estimated $106.3 million before tax in 2020 alone.

Roger also returned to the Australian Open earlier this year, taking part in an exhibition doubles event alongside Andre Agassi, Patrick Rafter and Lleyton Hewitt.

His appearance came as he remained involved in tennis through projects including the Laver Cup, which he co-founded.

Forbes officially included Roger on its 2026 World’s Billionaires List in March with an estimated fortune of $1.1 billion, putting him among a small group of sports stars to have reached the threshold.

That valuation has now been hit by On’s stock-market slide, with Forbes estimating his fortune at $952.4 million following Tuesday’s fall.

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